CUSTOMIZED MARKETING

Marketing & Promotions

The NVTMA customizes our marketing and promotions around your specific transportation needs. Our commuter services programs support recruitment, retention and engagement tailored to your culture.

  • We gather engagement metrics from our online commuter tools: NuRide & eCommuter, event participation statistics, and through commuter surveys. The BMJ determined that walkers had a 27% lower risk of having a heart attack or other heart-related compared to people who took less active modes of transport.

  • We encourage activity using our Twitter handle @NeponsetTMA   and we provide incentives for those to follow, post pictures, retweet and mention us. and we provide incentives for those to follow, post pictures, retweet and mention us.

According to the US EPA's Best Workplaces for Commuters, it is only with consistent and extended exposure to information and marketing will commuters change their behavior.

Therefore the TMA designs programs for maximum visibility so that members and their commuters are regularly exposed to the variety of commuting options available to them. From posters and emails to table events held on-site, the goal is to tailor a program to fit the corporate culture at each member location. The TMA can also provide you with a customized packet of materials to distribute to new employees during orientation. Materials help bolster recruitment efforts to attract valuable employees.

Some of the marketing efforts we do:
  • Email Marketing Campaigns
  • Postings on Closed-Circuit TVs
  • Member Intranet Write-Ups
  • eNewsletters
  • Lunch & Learn Sessions

  • Health & Wellness Events
  • Bike Tune-Up Events
  • Incentive Programs
  • Ad-hoc Campaigns
  • On-Boarding Materials

How We Do It

The NVTMA customizes our marketing and promotions around your specific transportation needs. Our commuter services programs support recruitment, retention and engagement tailored to your culture. 
ONSITE COMMUTER EVENTS
We bring everything for these events—tablecloth, assorted decorations, banners, marketing materials and prizes. Keep an eye out for us at your workplace or residential location!
ONLINE COMMUTER CHALLENGES & INCENTIVES
The Neponset Valley TMA rewards those who commute sustainably! Participate in our commuter challenges for chances to win great prizes.
MARKETING MATERIALS
From posters and emails to promoting regular awareness events and new commuter orientation materials, the NVTMA provides professional quality marketing services.
SOCIAL MEDIA ENGAGEMENT
We encourage activity using our Twitter handle @NeponsetTMA and we provide incentives for those to follow, post pictures, retweet and mention us.

 Our Recent Events, Promotions & Marketing Materials

The TMA hosts commuter services events throughout the year. Typically held in a work site’s atrium or cafeteria during the lunchtime rush, NVTMA tabling events are meant to provide visibility into the TMA’s programs and give our staff a chance to meet and interact with our members’ commuters. TMA members, email director@neponsetvalleytma.org to schedule an event at your site.
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